14 Oct 2016

Mediation in Media

Mediation refers to the alteration (for example through editing or changes in presentation) of media that is made before it reaches the public.

In media production, mediation is the middle point, in between the recording of the raw material and the final cut which would be released to an audience.  This can be thought of in a similar way to which a Mediator would stands in between two people with opposing views.

Mediation can change and manipulate the way in which people understand the content being presented.  One example of mediation being used in a manipulating manor would be the way in which a Reality Show (such as Big Brother, or GoggleBox) is edited.  Here, even though the film crew would be recording 24 hours per day, all the raw footage is then condemned down into a short 40 minute presentation which only includes the most interesting sections.  During this process of mediation it would be very possible to portray a person being filmed in certain way - for example as a moody person - even if they were actually very happy for most of the time.


Mediation in media is also seen in newspapersm and different newspapers can present the same story in different ways, according to whether they are Left- or Right-Wing in their political views.


Fig #1
This is my example where I have made my teacher appear like
 he is saying something that he isn't to add new
 context to the piece.

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